In 2004, the FIFA World Cup 2006™ Investment Conference took place in Leipzig. Under the patronage of Wolfgang Clement, over 700 participants were made aware of the opportunities for the German economy and the country to benefit from the World Cup through specialist presentations by renowned speakers, including Franz Beckenbauer, Rezzo Schlauch, Horst R. Schmidt and Wolfgang Tiefensee. The conference thus highlighted, for the first time, the sectoral and regional opportunities and expectations associated with the World Cup. The event was broadcast live on Phoenix.